Senior UI/UX Designer | PayNet Malaysia

My design process is all about creating seamless experiences that solve real problems:

Start with the “Why”: I work closely with stakeholders to understand the product vision and align the roadmap with the product owner, ensuring every design decision is purpose-driven.

Dive into Discovery: Through user interviews, competitor analysis, and deep-dive research, I uncover pain points in current products and explore opportunities to craft better solutions.

Sketch, Test, Iterate: I bring ideas to life with low-fidelity designs and prototypes, collecting feedback from teams and users to refine the experience until it clicks.

Bridging Design and Development: Collaboration is key—I sit with developers to plan happy and edge-case workflows, align timelines, and find the sweet spot between creativity and feasibility.

Designing for the Long Game: If there’s no existing design system, I build one—scalable, token-based systems that developers love and that work across platforms, ensuring the product grows effortlessly.

Perfecting the Details: I deliver polished, high-fidelity designs that balance aesthetics, functionality, and scalability, working closely with stakeholders and developers for a flawless launch.

Senior UI/UX Designer | YTL Corporation Bhd (Venture)

Role & Responsibilities:
• Conducting user research to understand user needs, behaviors, and pain points in building materials
• Creating user personas and scenarios to inform design decisions
• Developing user journey maps and site maps to visualize the user experience
• Creating wireframes, prototypes, and high-fidelity designs using design tools such as Figma
• Collaborating with cross-functional teams including product managers, developers, and stakeholders to ensure design solutions align with business goals and user needs
• Conducting usability testing and analyzing user feedback to improve design solutions
• Staying up-to-date with industry trends and best practices in UI/UX design
• Creating and maintaining design systems and style guides to ensure consistency across products and platforms
• Advocating for user-centered design principles and processes within the organization.

Senior UI/UX Designer | Maxis Bhd

Role & Responsibilities:
• Responsible for providing creative direction and design outputs for the purpose of conceptual design, wireframing, prototypes, and product development, including user journey design, wireframe, and user interfaces (UI) design for Hotlink website and e-commerce.
• Work close with the product owners and software engineers/developers in agile development.
• Plan and collaborate with the project team for feedback and editing designs, when required and collaborating with software engineers/developers in aligning visual designs with website/app functionalities.

Senior UI/UX Designer | Malaysia Airlines Bhd

Role & Responsibilities:
• Mobile UI/UX development
• Product UI
• Cretae a new concept UI/UX development
• UI/UX booking Engine
• Corporate branding
• Digital Profile

Creative Manager APAC | Adello LTD

Role & Responsibilities:
• Create mobile creative idea for sales team to win the campaign.
• Mobile ad development HTML5 and loading preformance
• Provide service and mechanic on mobile ad support for media planner.
• Create a proposal design in powerpoint.
• Corporate branding.